Increasing revenue while controlling costs and providing superior customer service are the three key pillars for any growing business. In e-commerce, providing post-purchase customer experience is just as important as the experience during the shopping journey. Hence, with the competitive intensity increasing in the world of e-commerce, e-tailers are leveraging delivery experience to differentiate themselves from others.
The findings from a Capgemini survey of 2,874 consumers on last mile delivery experience support this trend as well. As per the survey, from the customers satisfied with their delivery experience, 74% would be willing to increase their spend with the same retailer by an average of 12% and 53% would even be willing to purchase memberships for delivery. On the other hand, from the customers dissatisfied with their delivery experience, 48% would stop purchasing from poor-performing retailers and the remaining would reduce their spend by 45% with those retailers. The survey also found that over half (55%) of consumers will switch to a competing brand if it offers a faster delivery service.
According to Accenture’s blog on last mile delivery challenges, today’s empowered customers expect a seamless experience across their shopping journey in terms of buying, payments, delivery and returns and this has resulted in higher costs, increased service requirements and complexity in supply chain.
Imagine a situation in which a Small and Medium Businesses (SMB’s) needs to deliver products to multiple customers in Tier 2 and Tier 3 regions. It will have to connect with multiple last mile partners, monitor all shipments, reconcile COD orders and manage returns on its own using its small workforce. This situation presents a strong challenge as any shortcoming would have an adverse impact on business and hence, requires a great deal of attention and possibly, high investments as well.
Last mile aggregator platforms like Logistiq act as a one-stop solution for e-tailers of all sizes where they can connect with multiple courier partners and manager their entire last mile operations seamlessly at lower costs.
Here are some of the advantages e-tailers can get from a smart platform like Logistiq:
We cover 100% of KSA with lowest rates and best in class SLAs. Take advantage of our extensive network and grow your business with us.
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